The era of brands exclusively producing their own content is over. Today’s users are not just consumers - they’re active creators seeking deeper, more meaningful connections with brands. Reflecting this shift, Shoplive has rolled out the User-Generated Content(UGC) feature, designed to encourage active user participation. With Shoplive's UGC feature, users can upload and share their content directly on brand pages, fostering stronger trust between brands and customers while creating invaluable assets for the brand. Customer-created content adds authenticity to the brand’s narrative, resonating deeply with other users and generating greater empathy and engagement.
The UGC feature enables users to upload and share their own content on a brand’s platform. This allows them to naturally share a variety of content, such as product reviews, tutorial videos, or everyday stories related to the brand. Such user-created content serves as a powerful tool to enhance the brand’s value and trustworthiness by delivering more authentic and credible messages.
UGC is not confined to specific industries or fields—it can be utilized in a wide variety of ways. One of the most common applications of UGC is video reviews, which provide a more dynamic and immersive experience compared to text or image reviews, effectively influencing other users’ purchasing decisions.
Beyond reviews, UGC plays a pivotal role in fostering communication among customers. It can be used to build communities, encourage event participation, and share personal experiences. These interactions help strengthen long-term customer loyalty and create a more engaged customer base.
Implement advanced video processing capabilities effortlessly with just a few lines of code, simplifying the integration process.
Designed to enable users to upload Shortform content intuitively and effortlessly. With just a few clicks, users can create content, significantly lowering the barriers to participation. Additionally, by supporting both desktop and mobile SDK environments, the feature enhances convenience for users and maximizes versatility for brands.
Offers a content moderation feature to ensure the appropriate quality of content on brand pages. This feature allows brand operators to review and approve user-uploaded content before it is published, preventing immediate exposure. With the Shoplive Admin, operators can easily manage and moderate uploaded videos, ensuring the quality and credibility of the content displayed on brand pages.
Create customized uploaders that align with your brand’s identity and management goals. Collaborate with the Shoplive team to create uploaders tailored to your unique needs.
The editor features available with the Mobile SDK empower users to create higher-quality Shortform content. With tools such as speed adjustment, cropping, trimming, and filters, users can produce more dynamic and visually engaging videos.
Enables seamless API integration tailored to meet your business requirements, ensuring smooth connectivity with your existing infrastructure. Notably, when integrating product APIs, real-time product updates become possible, significantly enhancing operational efficiency for your brand.
Provides an environment where users can connect through interactions like comments, likes, and shares, going beyond mere content sharing. By fostering these exchanges within the platform, users build a stronger sense of connection and deepen their affection for the brand.
Craft your brand’s narrative together with your customers with Shoplive’s UGC feature. Increased user engagement not only enhances brand trust but also elevates the value your brand delivers to new heights. For more details, refer to our general guide and developer guide.
Empowering companies through Live Commerce Innovation
SHOPLIVE is a tech startup based in Singapore founded by experienced engineers and product managers from Facebook/Google/Naver/Kakao and has started its B2B SaaS business in Korea and Singapore. Our expertise in live streaming, real-time messaging and AI/ML will empower companies.
