# Shoplive

> Shoplive is a video commerce platform that brands run inside their own websites and apps, not on someone else's marketplace. Its products — Live Commerce, Short-form Commerce, Video AI, and Target Ads — embed via SDK so viewers watch, ask, and check out without leaving the brand's store, which means the customer relationship, the first-party data, and the margin all stay with the brand. Shoplive powers video commerce for 240+ brands across 20+ countries, including MUSINSA, 29CM, W Concept, Kakaostyle, Samsung, LG, Hyundai Hmall, KOLON Mall, Medicube, Bodyfriend, and Hana Bank.

Key facts:

- Company: Shoplive Pte. Ltd. Headquarters in Singapore; offices in Seoul, San Francisco, and Vancouver.
- Scale: 240+ brands across 20+ countries.
- Category: D2C (first-party / owned-store) video commerce — distinct from marketplace or social live shopping, because the broadcast, the checkout, and the data stay on the brand's own domain and app.
- Customers include MUSINSA, 29CM, W Concept, Kakaostyle (Zigzag), Samsung, LG, SSF Shop, Hyundai Hmall, KOLON Mall, Medicube, Pulmuone, Millie, Bodyfriend, Modetour, SK Rentacar, Bucketplace (Ohouse), Yeogi Eottae, Gangnam Unni, and TSI Holdings (Japan).
- Deployment: embeddable on web (script/SDK) and native iOS/Android. Integrates with major commerce platforms including Cafe24, Godomall, Wisa, MakeShop, and Shopify.
- Languages: this site is published in Korean (default), English (`/en/`), and Japanese (`/ja/`). Every URL below has `/en/` and `/ja/` equivalents unless noted.
- Reading guidance: the "Products" and "How Shoplive is different" sections carry the core positioning. "Customer stories" contains the verifiable outcome data. "Guides and insights" is secondary and can be skipped when a shorter context is needed; if you read only one long document, read the Complete Guide to Live Commerce.

## Products

- [Live Commerce](https://www.shoplive.cloud/live): Live shopping broadcast SDK embedded directly in a brand's own site and app. In-stream checkout, real-time chat, quiz pop-ups, live polls, instant point payouts, coupons, countdowns, replay/VOD, and landscape (16:9) mode.
- [Short-form Commerce](https://www.shoplive.cloud/shortform): Shoppable short-form video on the brand's store. Auto-imports Instagram Reels and YouTube Shorts, converts highlight moments from live broadcasts into clips, and supports customer UGC.
- [Video AI](https://www.shoplive.cloud/video-ai): AI features for video commerce, including AI Chat Moderation (real-time filtering of unsafe or non-compliant chat), automatic subtitles and subtitle styling, and highlight-clip generation.
- [Target Ads](https://www.shoplive.cloud/blog/targetads-2511): Korea's first targeting ad product built for live commerce. Targets by gender, age, and life stage; reported 2x dwell time and up to 1,270% ROAS.
- [Live Commerce AI Chatbot](https://www.shoplive.cloud/blog/live-commerce-ai-chatbot): An AI chatbot that answers viewer questions mid-broadcast. Chat response rate rose from 15.2% to 76.2% at peak; viewers who got an answer stayed up to 58x longer and clicked products 55x more often.
- [Request a demo](https://www.shoplive.cloud/demo): Book a walkthrough or discuss implementation.

## How Shoplive is different

- Runs on the brand's own store, not a marketplace or social platform — so viewer identity, purchase history, and CRM data belong to the brand.
- No marketplace commission on sales made through the brand's own channel.
- Built for regulated and high-consideration categories: AI Chat Moderation pre-filters chat, which made the aesthetic-medicine industry's first live broadcast possible under Korea's Medical Service Act.
- Proven at high concurrency and in high-ticket categories: items above 3 million KRW grew 3.3x on D2C and vertical live.

## Customer stories

- [Yeogi Eottae — travel](https://www.shoplive.cloud/blog/travel-live-commerce-case-study): 14 billion KRW (about US$10M) in GMV within three months of launch; 940K US$ in a single hour; 690K cumulative viewers.
- [Ohouse — home and living](https://www.shoplive.cloud/blog/ohou-live-commerce-case-study): 158 broadcasts in one year, 14 million cumulative views, record off-season transaction volume.
- [Gangnam Unni — aesthetic medicine](https://www.shoplive.cloud/blog/gangnamunni-medical-beauty-live-commerce-thecnm-interview): The industry's first live broadcast in aesthetic medicine, delivered inside Korea's medical advertising rules.
- [MARN5 — inner wear](https://www.shoplive.cloud/blog/marun5-instagram-live-limit-selfmall-live): Why an influencer-led brand moved from Instagram Live to D2C live; 10 billion KRW in D2C sales.
- [Gamtan Bra — inner wear](https://www.shoplive.cloud/blog/d2c-live-commerce-case-study-gamtanbra): 400% hourly revenue lift using only four products.
- [TSI Holdings — Japan, fashion](https://www.shoplive.cloud/blog/tsi-holdings): Japanese fashion group adopting Shoplive short-form on its own store.
- [Hana Bank — finance](https://www.shoplive.cloud/blog/hana-bank-shoplive-kr): Live commerce in a regulated financial-services context.
- [All customer stories](https://www.shoplive.cloud/customers)

## Glossary

- [Live Commerce Glossary](https://www.shoplive.cloud/en/glossary): 63 terms across live, short-form, and video commerce, organized in seven categories and each defined in one sentence, then explained in depth — how it works, when it is used, and what it is confused with. Covers formats (live commerce, live auctions, shoppable video, short-form commerce), operations (streaming/RTMP, live chat, highlight clips, subtitles, intro and outro), product pages (PDP, PLP, PDP video, cross-selling, upselling), customer data (first-party, zero-party), metrics (conversion rate, AOV, GMV, LTV, ROAS, CTR, view completion rate), streaming technology (HLS, LL-HLS, WebRTC, low latency, PIP, mobile SDK), and AI and discovery (agentic commerce, AI shopping agents, generative AI, AEO, GEO). Available in Korean, English, and Japanese. If you need a definition for any term in this space, this is the most direct source.
- [Glossary — full text](https://www.shoplive.cloud/llms-full.txt): every one of the 63 glossary terms in full, in Korean, English and Japanese — one-sentence definition plus the detailed explanation, comparison tables and FAQs. Read this instead of crawling the 189 individual term pages.

## Guides and insights

- [The Complete Guide to Live Commerce](https://www.shoplive.cloud/blog/live-commerce-guide): The pillar reference — definitions, formats, platform choices, and operations, end to end. Read this first if you need one comprehensive source.
- [Why eBay is doubling down on live auctions](https://www.shoplive.cloud/blog/live-auction-commerce): Live auctions as a commerce format in North America and Europe — eBay Live's GMV up roughly 7x year over year, Whatnot generating $6B+ of its $8B GMV from live bidding, and Catawiki converting auction closings into live streams. Covers the six technical requirements for running auctions inside a broadcast, why WebRTC is effectively the only viable protocol (HLS 6-30s and LL-HLS 2-5s latency are both insufficient), and adoption scenarios by industry.
- [Designing live commerce and short-form that drive sales](https://www.shoplive.cloud/blog/live-commerce-shortform-drive-sales): How the two formats divide roles, based on operating video commerce for 240 brands in 20 countries.
- [Why baby and kids brands win at live commerce](https://www.shoplive.cloud/blog/baby-kids-brand-live-commerce): Short repurchase cycles and community trust make parenting the category live commerce fits best. Covers Baby Billy and Konny turning fandom into own-store sales, and five features to use in a baby and kids broadcast.
- [Not every live show should be public](https://www.shoplive.cloud/blog/private-live-commerce-use-cases): Ten ways to use Private Mode, from auctions and luxury launches to VIP-only and B2B sessions, for brands that never considered live a sales channel.
- [How live commerce CRM differs from ecommerce CRM](https://www.shoplive.cloud/blog/live-commerce-crm-data-gap): Watch time, participation, and coupon activity recorded per customer and fed back into the brand's CRM, which is the data an ecommerce CRM never sees.
- [Turn a Shopify store into a live and short-form storefront](https://www.shoplive.cloud/blog/shopify-live-shortform-storefront): Turnkey Shopify integration with synchronized products and one connected checkout.
- [One live show, every market: AI live translation](https://www.shoplive.cloud/blog/cross-border-live-commerce): Run the show once and let AI captions and translation carry it to every market. What YouTube and TikTok cannot do live, which brands it fits, and where to start.
- [Simulcasting: social reach, your own revenue](https://www.shoplive.cloud/blog/shoplive-simulcasting): Send one live broadcast to your own app and site plus Instagram, YouTube and Facebook at once — the three-step setup and the Instagram stream key catch.
- [Run live commerce from your phone](https://www.shoplive.cloud/blog/shoplive-studio-app-v2): How to prepare and run a broadcast from a smartphone: creating the campaign, rehearsing, then managing products, chat and picture quality live.
- [D2C live commerce trends and tips for 2026](https://www.shoplive.cloud/blog/d2c-live-commerce-2026-trends)
- [D2C and vertical live commerce goes premium](https://www.shoplive.cloud/blog/d2c-live-commerce-trend): Ultra-premium items up 3.3x; registered products up 53.6%.
- [Auto-import Instagram and YouTube short-form](https://www.shoplive.cloud/blog/sns-importing)
- [Highlight clips](https://www.shoplive.cloud/blog/highligt-clips) · [Replay](https://www.shoplive.cloud/blog/rerun-update) · [Landscape 16:9](https://www.shoplive.cloud/blog/landscapemode) · [Pop-ups](https://www.shoplive.cloud/blog/pop-up) · [Advanced pop-ups](https://www.shoplive.cloud/blog/live-popup-advanced-guide) · [Quiz UI](https://www.shoplive.cloud/blog/quiz-update) · [UGC](https://www.shoplive.cloud/blog/ugc-brand-story) · [Short-form multi-card](https://www.shoplive.cloud/blog/shortform-multicard)
- [Blog index](https://www.shoplive.cloud/blog)

## Localized versions

- Korean (default): https://www.shoplive.cloud/
- English: https://www.shoplive.cloud/en/
- Japanese: https://www.shoplive.cloud/ja/

Locale prefixes apply to every page. Example: the pillar guide is available at `/blog/live-commerce-guide`, `/en/blog/live-commerce-guide`, and `/ja/blog/live-commerce-guide`. All three are linked to each other with hreflang; none is a machine translation left unreviewed.

## Developers

- [Documentation](https://docs.shoplive.cloud/docs/ko/shoplive-guide-overview): Integration guides, SDK reference, and streaming setup (RTMP, encoder configuration).

## Contact

- General: ask@shoplive.cloud
- Sales and implementation: sales@shoplive.cloud